Founder of Cherto. I led experimentation at Booking.com, Meta and Canva. Now I'm building the platform that helps every tech team run a world-class experimentation program.
Cherto is a server-side, warehouse-native experimentation platform for product and engineering teams. Raw data never leaves your warehouse. I founded it with Jacob Christophersen and Ashley Anderson, and we're backed by January Capital. Visit getcherto.com
After a PhD in decision-making and cognitive science, I left academia for tech. I led experimentation and data science at Booking.com, Meta and Canva. Along the way I saw the same gap everywhere: running A/B tests is easy, but running an experimentation program that shapes decisions across a business is not. So I founded Cherto to close it.